How to Successfully Verify Your Business on Google.com
Do you aspire to enhance your business’s visibility on the world’s most popular search engine, Google.com? Look no further; we’ve got you covered. Discover the crucial steps to verify your business on Google and unlock a multitude of benefits.
Why Verify Your Business on Google?
Every business, regardless of its scale or nature, should prioritize the process of verifying its Google listing. Verifying your business yields multiple advantages, including improved customer accessibility, accurate contact information, and an enhanced online reputation. Here are some compelling reasons why you should complete the Google.com “verify my business” process:
- Manage Your Business Info on Google: Take control of your business's online presence.
- View Performance Insights: Gain valuable insights into how customers interact with your business.
- Appear in Geographical Searches and Google Maps: Ensure your business shows up in local searches, putting you on the map.
- Appear in General Search Results: Enhance your visibility in Google's search results.
- Protect Your Reputation: Prevent others from claiming your business on Google.
- Build Trust in Your Business: Verified businesses inspire trust in potential customers.
- Create a Robust Google Review Strategy: Foster positive reviews and respond to feedback effectively.
- Set Up Email Notifications: Stay informed about important actions related to your business profile.
- Access Additional Google Features: Unlock powerful tools like Google Ads integration and Google Reservations.
Prerequisites for Google Business Verification
To verify your business on Google, you won’t need an extensive array of information, but there are some essential prerequisites:
- A valid phone number
- A valid email address
- A valid street address that meets Google's guidelines, including completeness and accuracy.
Please note that virtual offices and coworking spaces do not qualify for a Business Profile on Google.
Step-by-Step Guide to Verifying Your Business on Google
Once you have the necessary information at your disposal, follow this step-by-step guide to successfully verify your business on Google:
1. Add or Claim Your Profile
- For new business profiles:
- Sign into Google Maps and follow these steps:
- Right-click on the map and select "Add your business."
- Access the menu in the top left corner, then click "Add your business."
- Enter your business address in the search bar and select "Add your business."
- For existing business profiles:
- Search for your business on Google Maps, then choose "Claim this business" and "Manage now" to begin the verification process.
Choose Your Verification Method
Google offers various verification methods, depending on factors like your business category and location:
- Email: Receive verification instructions via email.
- Postcard: Await a postcard by mail with the verification code (allow up to 14 days).
- Phone or Text: Get your code through a text message or automated call.
- Video Recording: Create a video demonstrating your location, business, and management.
- Live Video Call: Interact with a representative through video to verify your business.
What About Instant Verification?
In rare cases, Google may offer instant verification, primarily when you verify your website through Google Search Console before claiming or adding your business profile.
What About Bulk Verification?
If you manage more than 10 locations, you can request bulk verification by providing a spreadsheet of profiles. Note that bulk verification is unavailable if a verified account already exists or for service-area businesses.
Re-Verification After Changes
Should you modify your business details, Google may request re-verification. Simply follow a similar process as your initial verification through your Google Business Profile.
After Submitting Your Business Profile
Upon submitting your Google profile for verification, keep in mind that it may take Google up to seven days for the review process. Be patient and await a notification of your verified status. Allow a few weeks for updated business information to reflect on Google.
If you don’t receive a verification notification, you can initiate the process again with a different verification method by clicking “Get verified” on your business profile.
Common Verification Issues and Solutions
Address and phone number errors are common verification issues. Ensure accurate information to receive the verification code. Avoid using a call center number, and double-check all details for accuracy.
Verification codes have expiration dates (usually within 30 days). Codes from certain methods may expire even sooner. Act promptly upon receiving a code.
Updating business information during the verification process may restart it, so proceed with caution.
Managing Your Verified Business Profile
- Keep it up to date, especially business hours.
- Respond to reviews and add photos.
- Engage with Questions and Answers from users.